Southwest Showcase is the premier event for those in meetings, education and exhibits industry. The 2021 event is scheduled for Friday, August 13 at the brand new Kalahari Resorts and Conventions in Round Rock.

The event is designed for CEOs, meeting planners, education directors, exhibition managers and other support staff from associations, corporations, and government entities. It provides them with the opportunity to receive professional development (and CEUs) and meet with suppliers who can address their meeting and event needs in one day, at one place.

The morning provides for an opening keynote and breakout sessions of continuing education for both attendees and exhibitors, covering the latest trends and issues facing the meetings, education and exhibits industry. The 130 booth trade show opens after lunch and continues without interruption until 4:30 p.m. There are no concurrent events during the expo.