Session Description

"The ABC’s of Event ROI"

One of the biggest challenges facing event industry professionals is that meetings, conferences, and trade shows don’t get the respect they deserve outside of the planning and production team. Event organizers intuitively understand the importance of events, but often struggle to articulate that value to executive stakeholders. With increased scrutiny on budgets and spend, many planners face the challenge of growing, or even just preserving, their event budgets year over year.

In response, savvy event pros are discovering how to tell their stories of event success in ways that stakeholders simply can’t ignore. Are you ready to make your case to your leadership? By embracing event technology, and utilizing the increased availability of data, you can capture the metrics that matter most, and prove the impact of your events throughout the organization.

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