Meeting Professionals International (MPI), the world’s largest meeting and event industry association, published its Spring 2021 Meetings Outlook, a future-focused quarterly report that identifies new trends and innovations. The publication allows planners to budget and plan accordingly and ensures a strong foundation for building sound strategies that keep businesses on paths to success.
While this quarter saw the largest positive overall business projection in the history of Meetings Outlook, meeting and travel professionals must still contend with complicated prioritization (privacy vs. safety) and ongoing furlough and layoff challenges.
Key findings from the report include:
“We’re keeping an eye on our core marketplace indicators—like overall business conditions and contract employment—areas that will predict future recovery, “ said Jessies States, CMP, CMM, Director, MPI Academy. “An unprecedented 81% of meeting professionals predict positive business conditions over the coming 12 months, and while conditions couldn’t have gotten much worse than they were last fall—we’ve never seen a rate that high.
Contract employment continues to increase from a low of 7% hiring contractors last summer to 23% today. Projections related to live in-person attendance are increasing, while the comparable projections for digital attendance continue to increase—but at a lesser rate—for the first time since the current crisis manifested last year. A few more people are pushing their first in-person experience into 2022, but we still see more than three-quarters of meeting professionals predicting a face-to-face event this calendar year.”
Meetings Outlook presents future industry trends and predictions from MPI members, including meeting professionals on MPI’s Business Research Panel. Research is conducted in-house using the Qualtrics survey platform. The research is conducted quarterly and provides current business conditions and future outlooks.
Meetings Outlook is developed in partnership with IMEX Group. The full report can be found https://www.mpi.org/docs/default-source/meetings-outlook/meetings-outlook-spring-2021.pdf
Media Contact: Peggy Foley, communications@mpi.org; 972-365-7984
Meeting Professionals International (MPI), the world’s largest meeting and event industry association, published its Spring 2021 Meetings Outlook, a future-focused quarterly report that identifies new trends and innovations. The publication allows planners to budget and plan accordingly and ensures a strong foundation for building sound strategies that keep businesses on paths to success.
While this quarter saw the largest positive overall business projection in the history of Meetings Outlook, meeting and travel professionals must still contend with complicated prioritization (privacy vs. safety) and ongoing furlough and layoff challenges.
Key findings from the report include:
“We’re keeping an eye on our core marketplace indicators—like overall business conditions and contract employment—areas that will predict future recovery, “ said Jessies States, CMP, CMM, Director, MPI Academy. “An unprecedented 81% of meeting professionals predict positive business conditions over the coming 12 months, and while conditions couldn’t have gotten much worse than they were last fall—we’ve never seen a rate that high.
Contract employment continues to increase from a low of 7% hiring contractors last summer to 23% today. Projections related to live in-person attendance are increasing, while the comparable projections for digital attendance continue to increase—but at a lesser rate—for the first time since the current crisis manifested last year. A few more people are pushing their first in-person experience into 2022, but we still see more than three-quarters of meeting professionals predicting a face-to-face event this calendar year.”
Meetings Outlook presents future industry trends and predictions from MPI members, including meeting professionals on MPI’s Business Research Panel. Research is conducted in-house using the Qualtrics survey platform. The research is conducted quarterly and provides current business conditions and future outlooks.
Meetings Outlook is developed in partnership with IMEX Group. The full report can be found https://www.mpi.org/docs/default-source/meetings-outlook/meetings-outlook-spring-2021.pdf
Media Contact: Peggy Foley, communications@mpi.org; 972-365-7984
Meeting Professionals International (MPI), the world’s largest meeting and event industry association, published its Spring 2021 Meetings Outlook, a future-focused quarterly report that identifies new trends and innovations. The publication allows planners to budget and plan accordingly and ensures a strong foundation for building sound strategies that keep businesses on paths to success.
While this quarter saw the largest positive overall business projection in the history of Meetings Outlook, meeting and travel professionals must still contend with complicated prioritization (privacy vs. safety) and ongoing furlough and layoff challenges.
Key findings from the report include:
“We’re keeping an eye on our core marketplace indicators—like overall business conditions and contract employment—areas that will predict future recovery, “ said Jessies States, CMP, CMM, Director, MPI Academy. “An unprecedented 81% of meeting professionals predict positive business conditions over the coming 12 months, and while conditions couldn’t have gotten much worse than they were last fall—we’ve never seen a rate that high.
Contract employment continues to increase from a low of 7% hiring contractors last summer to 23% today. Projections related to live in-person attendance are increasing, while the comparable projections for digital attendance continue to increase—but at a lesser rate—for the first time since the current crisis manifested last year. A few more people are pushing their first in-person experience into 2022, but we still see more than three-quarters of meeting professionals predicting a face-to-face event this calendar year.”
Meetings Outlook presents future industry trends and predictions from MPI members, including meeting professionals on MPI’s Business Research Panel. Research is conducted in-house using the Qualtrics survey platform. The research is conducted quarterly and provides current business conditions and future outlooks.
Meetings Outlook is developed in partnership with IMEX Group. The full report can be found https://www.mpi.org/docs/default-source/meetings-outlook/meetings-outlook-spring-2021.pdf
Media Contact: Peggy Foley, communications@mpi.org; 972-365-7984