Developed in partnership with:
Meeting and event professionals overwhelmingly expect favorable conditions for the year ahead while sharing their leading safety and security concerns.
Sponsored by:
Projections for meeting and event business for the year ahead are strong with 78% of respondents expecting favorable conditions. This is the largest percentage seen in Meetings Outlook since Q3 2023.
Live attendance expectations remain very positive while virtual attendance expectations continue, overall, to be fairly stable.
While highly dependent on location and industry, by and large, respondents are still experiencing a seller’s market, though many report a buyer's market or balanced market.