Everything you need to know to build a stronger business you can learn from the legends of rock n’ roll. Music industry veteran Steve Jones takes you backstage to show you how the core strategies of AC/DC, Bob Marley, U2, Fleetwood Mac, and Run DMC can help you create a stronger, leaner, and more successful business. In a presentation loaded with great music and entertaining stories, Steve brings a concert-like energy to every event.
Steve is the author of two popular business books, Brand Like a Rock Star and Start You Up. He is based in Toronto, Canada, where he oversees brands and content for Stingray Radio, a global music, media, and technology company.
Read more about Steve Jones here.
Then, meet Jessie States, Vice President of MPI Academy as she leads us through how to revamp the way we bring people together and reevaluate our value proposition. After all, the whole point of a meeting is to connect with others, right? So let's design experiences that truly matter for everyone involved - participants, stakeholders, clients, and organizations.
Join the discussion and leave with the power to create meaningful engagement for all attendees and stakeholders. Get ready to articulate the new value of in-person meetings, try out exciting new formats, and facilitate networking that actually means something.
Make new connections in a timed and structured networking format which allows participants to meet multiple potential partners or clients in a condensed period, optimizing all networking opportunities.
You’ll have an opportunity to introduce yourselves, exchange business information, discuss potential collaborations, and determine if there is mutual interest in pursuing further discussions or business partnerships.
Expand your network and meet peers in your community, then end the day with a Vault and Venue Tour.
Steve Jones
8:00-8:30 - Registration and Continental Breakfast
8:30-8:35 - Welcome and opening comments
8:35-9:35 - Education: Brand Like a Rock Star
9:35-9:45 - Break
9:45-11:15 - Express Connect
11:15-11:25 - Break
11:30-12:15 - Lunch and Learn: The Engagement Equation
12:15-12:20 - Q&A / Closing Remarks
12:20-2:15 - Vault and Venue Tour (optional)