On-Demand, Self-Guided Certificate Program
For those interested in the Event Business Management but seeking foundational knowledge first, this course is an excellent choice. It provides essential insights into running a business within the meeting and event industry.
Upon completion you will:
- Develop a clear, long-term vision and mission that aligns with both your personal and professional goals.
- Build or refine a business model that supports sustainable growth and operational efficiency.
- Position your business as a market leader through targeted marketing, effective networking, and strategic client engagement.
- Implement tools to improve sales performance and track key business metrics that drive informed decision-making.
- Master time management and delegation to maximize productivity and safeguard mental health.
- Foster a strong company culture and build a dream team that shares your values and vision.
- Create a strategic execution plan with accountability measures to ensure your business continues to thrive in the evolving event industry.
Course Details
In the Foundations pillar, participants will learn how to establish a strong business core, focusing on developing a long-term vision, defining their mission and values, and implementing an efficient business model and operating system. This phase sets the stage for a clear and purposeful direction that aligns with both personal and professional goals.
The second pillar, Customers, emphasizes the importance of customer relationships in driving business success. Participants will explore positioning and marketing strategies to attract their ideal clients, enhance their sales effectiveness, and track key performance indicators (KPIs) to measure success and make data-driven decisions. This pillar equips attendees with the knowledge to build lasting customer connections while increasing profitability.
Lastly, the Growth pillar teaches participants how to scale their businesses sustainably. The coursework covers essential topics like time management, delegation, mental health, team building, and creating a culture of accountability. By the end of the program, participants will be equipped with practical strategies to build a high-performing team, manage their time effectively, and drive business growth without compromising their well-being.
Instructor: Eric Rozenberg
The Event Business Management Certificate, taught by industry expert Eric Rozenberg, CMM, CMP, HOEM, FONSAT, is a comprehensive program designed for event professionals looking to grow and manage their businesses more effectively. The course is structured around three key pillars: Foundations, Customers, and Growth—each designed to provide a strategic framework for success.
