Certificate Program - MasterClass
The MasterClass in Event Business Management is a unique educational program, led by business event industry expert Eric Rozenberg, CMM, CMP, HOEM, FONSAT. This course is designed for meeting and event professionals interested in growing their business or event business owners and entrepreneurs ready to take their businesses to the next level.
Upon completion of the MasterClass you will:
- Develop a clear, 10-year vision for your business and set actionable goals aligned with your mission and values.
- Develop a comprehensive business model that leverages your unique strengths
- Master key marketing and sales techniques to attract and retain clients.
- Implement metrics and tools to track performance and drive data-informed decision-making.
- Strengthen your team through effective delegation, time management, and a healthy workplace culture.
- Create a concrete execution plan that fosters accountability and delivers measurable growth.
- Engage in a supportive network of like-minded business owners, sharing insights and experiences to elevate your business.
Course Details
Go beyond the basics to master key pillars that drive successful event businesses and through three key areas – business foundations, customer insights and growth marketing. Each pillar is covered through interactive sessions that combine strategic insights with practical tools for sustainable business success.
This MasterClass offers exclusive benefits that set it apart from other programs:
- Full, unlimited asynchronous access to Eric Rozenberg CMM, CMP, HOEM, FONSAT via Voxer throughout the course, providing personalized feedback and real-time business guidance.
- Four live education sessions with fellow event business owners, fostering more interaction, networking, and collaborative learning.
- A special Ask Me Anything (AMA) bonus session live with Eric, where participants can ask direct questions about his entrepreneurial journey and get advice on how to apply his proven strategies to their own businesses.
Session 1
- 10 years vision
- Mission, values and mindset
- Building your business model
Session 2
- Positioning, Marketing and Networking
- Sales effectiveness
Session 3
- Time management, delegation and mental health
- Dream team and culture
Session 4
- Critical numbers and dashboard
- Execution plan and accountability
Bonus session
- Ask Me Anything (AMA) Session
Instructor: Eric Rozenberg
The Event Business Management Certificate, taught by industry expert Eric Rozenberg, CMM, CMP, HOEM, FONSAT, is a comprehensive program designed for event professionals looking to grow and manage their businesses more effectively. The course is structured around three key pillars: Foundations, Customers, and Growth—each designed to provide a strategic framework for success.
Course Date: April 2025
Price: $2,997
Session on Friday from 10am to noon EST
- Friday from 10am to noon EST
- Friday 11th April
- Friday 18th April
- Friday 25th April
- Friday 2nd May
- Friday 16th May
Session on Friday from 10am to noon EST
- Friday from 10am to noon EST
- Friday 5th September
- Friday 12th September
- Friday 19th September
- Friday 26th September
- Friday 3rd October
Session on Friday from 10am to noon EST
- Friday 7th November
- Friday 14th November
- Friday 21st November
- Friday 5th December
- Friday 12th December
- Format: Live, online
