ILEA Special Educational Event

Special Pricing for MPI Oregon members -
$25.00 in advance,  $35.00 at the door CASH ONLY!  
Please note that food & beverage will NOT be provided at this presentation.

For tickets, email... Kevin@BrassTacksEvents.com

All ticket purchases are non-refundable for any reason 

ILEA Portland is bringing in the brilliant Richard Foulkes, CSEP all the way from the UK!  This will be Richard's only appearance in the United States or Canada in all of 2019 and 2020.
 
Futurists and demographers predict that one of the major workplace trends for business over the next 20 years in the need to think more creatively and to be more creative. This, now more than ever, is important in the events industry.  Yet too often this key skill and fundamental component is given away wrapped up in mark-ups and management fees. This approach by definition makes creativity ripe for devaluing and commoditizing and a race to the lowest price.
 
Richard will interact with the audience, question if you can commoditize creativity or not and then unpack the event process and suggest several ways to approach and charge for creative services and the risks and benefits therein.

With nearly thirty years working for one of the world’s leading event and experience companies, Richard has helped some of most beloved brands from all over the globe deliver their messages to consumers.  His approach to effective marketing communications has found him leading clients from a creative perspective, through production, logistics and travel to client services and commercial management.  His unique insight in how to get things done in an affordable manner while delivering a strong ROI has helped many clients exceed all expectations of their live marketing experiences.  And, they always have some fun along the way.
 
Richard was the 2010-2011 President of the UK Chapter of the International Live Events Association and served on the International Board of Governors for three years.  In 2012, he was awarded the Meeting and Incentive Travel Magazine Personality of the Year Award, although he’s a little embarrassed about it.      

Location TBDTBD