Zac Craig, the President of the OKC CVB, will be presenting OKC's Strategic Marketing Plan for FY 2023. Highlights to include: the roll out of a new website, new event sponsorship program, new branding, and ambassador program.

Learner Outcomes:

• Attendees will actively engage and connect in the mission and vision for OKC and its meetings and events industry.

About the Speaker:

Zac Craig is the President of the Oklahoma City Convention and Visitors Bureau. Within his role, Zac is responsible for leading the CVB’s efforts of contributing to the economic well-being of Oklahoma City and its citizens through the solicitation and servicing of conventions, promoting the city as a first-class visitor destination as well as enhancing the city’s name and image.

Zac came to the position after more than 11 years with Omni Hotels & Resorts where he most recently served as Area Director of Sales & Marketing. Within this role, Zac led a field-based team of 90 professionals and was responsible for the overall strategic sales and marketing direction for multiple hotels and attractions across the Southeast. He managed a $10 million advertising budget and led the area to achieving over $186 million in top-line revenues in 2019. Previously, Zac held on-property sales and marketing leadership assignments in the Atlanta, Charlotte and the Dallas metro areas. Prior to joining Omni Hotels & Resorts, he worked for both LXR Luxury Resorts and Interstate Hotels & Resorts in Naples, Sanibel & Captiva Islands and Oklahoma City.

A native of Oklahoma, Zac received his Master of Science in Hospitality Administration from Oklahoma State University and his undergraduate degree from the University of Tulsa. His hotel career began in guest services working for Promus Hotel Corporation at the DoubleTree Hotel at Warren Place in Tulsa.

The Ellison Hotel
6201 N Western Ave
Oklahoma City, OK 73118