Remember the “Before Times?” The long-ago past of 2022. It seems like a lifetime ago when it comes to AI, which absolutely exploded on the scene in 2023, affecting (to some extent) just about every human on the planet. Kind of like Sci-Fi becoming a reality overnight, generative AI tools like ChatGPT, Midjourney, Google Gemini, and DALL-E were suddenly everywhere. And for companies worldwide, the big question became: how can we best use this new technology?
But generative AI is just the tip of the iceberg. There’s automotive AI, prescriptive AI, and predictive AI. According to a recent survey conducted by Forrester Consulting, a majority of the respondents indicated that AI would fundamentally transform event planning and execution for them within the next 24 months. Still, generative AI is where the focus lies right now. But here's the real question: what does this all mean for you? Will AI take over your job, or can it actually make your life easier?
AI: Friend, not Foe
While warnings have been issued about its future from some corners of the tech world, for our purposes, AI is set only to be a boon for event organizers and marketers in the near future. AI can automate tedious tasks, freeing you to focus on the creative stuff and building engaging experiences. This is particularly welcome news when we consider the age of smaller staff sizes, shrinking budgets, and more focus on ROI from leadership. So, the advice here is that if you're not using it yet, you might be missing out on some serious opportunities to make your events easier to produce while saving you valuable time in the process.
4 Ways Generative AI Can Transform an Event
The recent analogy is that AI is the perfect assistant: it never sleeps, never needs coffee breaks, and tackles all of those time-consuming tasks you dread so you can focus on the creative magic. Let’s look at how AI can greatly impact your professional life right now.
1. Your Own Personal DeLorean (Almost!)
If you’re feeling bogged down by repetitive tasks or just having trouble checking them off your list due to a small staff, generative AI can be your time machine. How? It can churn out content creation, scheduling, and data analysis in a fraction of the time, freeing you up for the strategic stuff that sets your events apart.
2. A Personalized Powerhouse
One-size-fits-all marketing isn’t the right path to take in 2024. The good news is that AI lets you create targeted content that resonates with every attendee. Think about this: crafting personalized email campaigns, promotional materials, and even event content at scale. This ensures attendees feel valued and keeps them engaged throughout the entire experience.
3. Engagement on Autopilot
Your attendees crave personalized experiences. It makes good events great and keeps ‘em returning for more. Picture this: attendees receiving recommendations and interactive materials tailored specifically to them. AI learns from attendee feedback and uses it to craft personalized experiences, keeping them hooked and making your event truly unforgettable.
4. Your Digital BFF
Think of AI as your ultimate tech assistant. It's tireless, works around the clock, and doesn't need constant supervision. Delegate those repetitive tasks and watch your efficiency soar. This frees you to focus on the creative vision and strategic planning.
Learn More with Our Guide and Live the Dream
Yes, we’ve teed up AI here as a bit of a panacea for all of your event-organizing needs. But you probably still have questions and still want some answers. With any new technology, there are challenges to consider. We’ve got you covered.
Check out Cvent’s new eBook: “Mastering AI for Events: A Handbook for Event Organizers and Marketers.” It breaks down the power of generative AI and show you exactly how it can transform your event planning and marketing strategies.
Here’s what you’ll discover:
- What generative AI is and how it can supercharge your work
- Real-life examples of event pros using AI tools to crush it
- A cheat sheet of handy prompts to spark your creativity
- A breakdown of the hottest AI tools on the market right now
