As our industry (painfully) learned over the past four years, adaptability and resilience are often the keys to success in the meetings and events industry. But if there’s anyone who knows how to navigate challenges better than most, it’s small business owners. These individuals and teams—whether solopreneurs or those with just a handful of employees—are pros at overcoming obstacles, from tight budgets and unpredictable clients to the constant need to innovate or (dare I say…) pivot to other services.But here’s the thing: The lessons small business owners learn in their daily grind don’t just apply to other small businesses. These lessons have relevance for everyone in the meetings and events industry, no matter the size of your company or the scope of your projects.Here are some powerful lessons that all event professionals can learn from small business owners:
1 - Flexibility is Key to Survival
If there’s one thing small business owners know, it’s that plans don’t always go as expected. Whether it’s a venue falling through at the last minute or a global pandemic upending your event calendar, the ability to pivot is a survival skill.
For eventprofs, flexibility isn’t just a nice-to-have—it’s essential. The ability to adapt to unforeseen circumstances, adjust timelines, or reimagine an event concept on the fly can be the difference between a successful event and a logistical nightmare. In many cases, small business owners can serve as role models for how to embrace change rather than resist it.
2 - Resourcefulness Outshines Resources
Small business owners often work with limited budgets and teams, but that doesn’t stop them from delivering big results. They thrive on resourcefulness. They know how to stretch every dollar, leverage relationships, and get creative with solutions.
The ability to think like a small business—doing more with less—can inspire fresh ideas and innovation. Being resourceful helps you stand out, no matter your size.
3 - Client Relationships Are Everything
One thing that sets small businesses apart is their dedication to client relationships. For many, their business is their relationships. It’s how they get repeat clients, word-of-mouth referrals, and new business opportunities.
Nurturing strong client relationships is not just about getting the job done; it’s about understanding your clients’ needs and delivering an experience that exceeds their expectations. Building trust, maintaining communication, and going the extra mile will make them loyal advocates of your services.
4 - Innovation Thrives in Constraints
When you’re running a small business, constraints are a given—whether it’s budget limitations, time constraints, or a lack of manpower. But here’s the kicker: Constraints often lead to innovation.
Instead of viewing limitations as obstacles, small business owners often use them as a springboard for creativity. They’re always finding new ways to do things—whether it’s using unconventional venues, trying new event formats, or leveraging technology in unique ways.
Embracing constraints as a catalyst for creativity can open doors to innovation for any meeting and event professional.
5 - The Hustle Never Stops
There’s no denying that small business owners are some of the hardest-working people in the industry. They’re wearing all the hats—sales, marketing, operations, finance, and often event planning itself. That hustle builds resilience and grit, qualities that every event professional can benefit from.
Adopting the small business mindset of hustle and determination for those working in larger companies can make you more agile and motivated. Keeping that entrepreneurial spirit alive will help you tackle any challenge with energy and confidence.
6 - Community Over Competition
While the business world can feel cutthroat at times, many small business owners know that community is often more powerful than competition. They collaborate with other businesses, refer clients, and build networks that help everyone grow.
By working together—whether it’s collaborating with other vendors, sharing knowledge with industry peers, or forming partnerships—meeting professionals can achieve greater success. At the end of the day, we’re all working toward the same goal: creating incredible experiences for our clients and attendees.
7 - Celebrate Small Wins
When you’re a small business owner, you don’t wait for the “big win” to celebrate. You celebrate the small victories along the way. Whether it’s landing a new client, nailing a presentation, or pulling off a challenging event, every success is worth recognizing.
All of us in the industry, especially those working on large-scale events, can sometimes forget to pause and appreciate the small milestones. But celebrating progress—no matter how small—keeps teams motivated and reminds you of the impact your work is having.
Whether you run a small business or work for a large organization, these lessons can help you navigate your day-to-day and career challenges. Flexibility, resourcefulness, client relationships, and community are the cornerstones of success—no matter your business size.
So, the next time you’re faced with a difficult situation, think like a small business owner. Ask yourself: How can I adapt? How can I be more resourceful? How can I build stronger relationships and foster a sense of community?
To your success,
Leanne
PS: Are you an MPI member who is a small business owner? IThe MPI Small Business Owners Community is here to support you! Whether you’re looking for networking opportunities, mentorship, or just a place to brainstorm with fellow small business owners, we’ve got you covered. Check out the SBO Community today!
