Harrah’s Las Vegas has completed a US$140 million transformation—which includes 1,622 modern new guest rooms and suites in its Valley Tower—in anticipation of the 2020 opening of CAESARS FORUM, a 550,000-square-foot conference center.
The new incarnation of this longtime Las Vegas landmark pairs seven-day-a-week free, live entertainment with a new lobby bar and more to come. The new look comes as Harrah's celebrates 80 years.
This latest redesign follows the renovation of 672 guest rooms and suites on the south side of the tower in 2016, resulting in a completely refreshed Valley Tower at the beloved Caesars Entertainment resort. By 2020, all rooms will be completed to welcome conference attendees. Also in 2020, it will be connected via skybridge to CAESARS FORUM, a game changer for this iconic property.
"Harrah’s is one of the most recognized gaming brands in the country and Harrah’s Las Vegas offers great value in the heart of the Strip,” says Dan Walsh, general manager of Harrah’s Las Vegas.
The new lobby bar, which is on the ground floor of the Valley Tower, was designed to be a focal point and a key facility for groups—a great place for people to meet and interact, according to Walsh.
Designed by Marnell Architecture, the stylish interiors of the reimagined Valley Tower guest rooms offer sophisticated décor with warm tones of gray and purple accents. Bold, purple fabric and blue sitting chairs complement the room’s cream décor, dark wood accents and contemporary fixtures.
The guest room and suite design highlights include the following.
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Valley Tower Room: Each tower room features one king or two queen beds with luxury bedding, a vanity with a backlit mirror and an electronic device docking station.
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Valley Executive Suite: The new suite measures 680 square feet and offers a separate bedroom with one king bed, dining area and living room. The luxurious bathrooms feature ceramic dark plank tile, a vanity, a makeup mirror, a rain shower and a large tub.
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Valley Presidential Suite: Measuring 1,700 square feet, the new suite includes an open living space and high-end bathroom features like a walk-in rain shower. This suite comes with the option of adding a connecting room with one king bed.
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Valley Penthouse: The new penthouse measures more than 2,000 square feet. The spacious living area features a double-sided ottoman and a full-size bar. Other features include a game table and back-to-back bathroom sinks separated by a two-way mirror.
As part of Caesars Entertainment’s Code Green initiative, which aims to reduce landfill waste by 50 percent by 2020, much of the furniture from the renovated guest rooms and suites was donated to charitable organizations such as Habitat for Humanity in Las Vegas.
Walsh says the guest room renovation also brought other opportunities to facilitate Code Green.
“For example, we removed bath tubs in the renovated rooms and replaced the tubs with showers and we installed low-flow shower heads and new faucets and toilets,” he says. “We also installed soap and shampoo dispensers, which reduces waste, and added LED lighting to the rooms and hallways.”
The distinctive new look of the guest rooms and suites is part of the Valley Tower’s appeal.
“Guests love the light colors used throughout the hallways and guest rooms,” says John Aveiro, vice president of hotel operations at Harrah’s.
In conjunction with the new renovation, Harrah’s has upped its game for entertainment that appeals to a wide-ranging audience, Walsh says.
“We have a wide range of entertainment offerings to meet different customer demographics and the live entertainment venues are great spaces to hold meetings,” he says.
Ticketed shows include performances such as The Righteous Brothers, The Tenors of Rock, Menopause the Musical, Mac King and the Comedy Lineup (featuring Tom Green and John Caparulo).
Reina Herschdorfer, director of marketing for national meetings and events for Caesars Entertainment, says the strong history of delivering great customer service at Harrah’s Las Vegas is undergoing an evolution in anticipation of the opening of CAESARS FORUM in 2020.
“As the customer base moves from leisure guests to conference attendees, the expectations change,” she says. “We saw this at Harrah’s Atlantic City, where we opened the Harrah’s Waterfront Conference Center in 2015. It is an organic transformation as the property anticipates and adapts to the conference attendee who has different expectations from someone who is staying just for fun.”
Herschdorfer says 90 percent of Harrah’s Las Vegas room blocks will be reserved for groups meeting at CAESARS FORUM.
“This provides huge opportunities for personalized service and branding for the organization holding their conference at Harrah’s,” she says.
Veronica Golin, vice president, brand and customer experience at Caesars Entertainment, says an element of Harrah’s appeal is the grand tradition of the Harrah’s brand.
“The Harrah’s story began more than 80 years ago in Reno, Nev. Today, Harrah’s has grown into a well-known and well-loved brand with deep roots in both gaming and hospitality, and an expansive footprint across the country,” she says. “When I think about the success and longevity of the Harrah’s brand, I really think it all comes back to customer-centricity and brand personality. Passionate customer service and attention to detail have always been signatures of the Harrah’s brand experience—Bill Harrah, the founder insisted on robust service standards from the beginning, and the customer-centric mindset began there.”
