Imagine the lost opportunity of only appealing to half a potential event audience. There is a strong business case for maximizing appeal of conferences to all people.
It’s increasingly common for F&B vendors to receive requests from event planners detailing everything from severe food allergies, to religious restrictions.
The International Studies Association has had to quickly develop solutions to maintain engagement with its global audience in response to U.S. travel bans.
The changing roles of meeting planners into meeting strategist has planners shifting from tactical execution to providing strategic meeting alternatives to meet their clients needs.