As a passionate advocate for meetings for many years, it seemed timely that the meeting industry gained scientific evidence to demonstrate its value and to support design decisions.
Selecting the right event speaker is one of the most important decisions you make for your conference. When you find the right person, he or she will set the tone for the whole event.
So what should you obsess about as a savvy meeting professional, if you are to produce best-in-class events? My most successful clients do the following.