MPI Italia’s approach began 3 years when they used their volunteer force to help spread the word and value of MPI beyond geographical barriers. Then in 2020, the MPI Italia Chapter committed itself to grow its chapter and elevating its position by creating new special teams and committees.

These committees focused on growing membership, creating partnerships, leveraging education, and strengthening relationships with other associations across the country. The purpose, in part, was to elevate MPI and demonstrate the value of the meeting and events industry. This approach allowed them to increase their chapter membership by 42 members in the middle of the pandemic while also increasing student membership to 25 students.