When it comes to providing an environment conducive for attendee engagement and customized experiences, venue managers have an increasingly important role to play. This message is woven throughout “IACC Meeting Room of the Future,” a comprehensive study looking at how venue operators are or should be staying on top of trends in meeting space design, technology, food service and other elements crucial to keeping conference facilities viable in a changing marketplace.
The IACC-led initiative sought input from operators of more than 50 venues across four continents, focusing on those where meetings, conferences and training comprise from 50 percent to 100 percent of their business. Suppliers to the venues also weighed in, including meeting space designers, architects, technology companies, nutritionists and furniture manufacturers.