We are excited to announce that our April Educational Program will go on as scheduled on April 16th, from 12:15-1:30 PM. For the first time ever, the program will be presented virtually for everyone via Zoom. We want to make sure all of our members are able to attend during these uncertain times and so the registration fee has been waived for this event. Registration is required.

Thursday, April 16, 2020
12:15pm – 1:30pm

Improve Your Meeting Attendee’s Experience with Networking Technology
In 2020, our attendees expect to see social media campaigns before, during, and after our events. But beyond ticket sales and general marketing, what are you really trying to accomplish by using social media? Developing a social media strategy isn’t free. It requires time, money, and resources to be successful. It’s time to stop thinking of it as an afterthought and start considering it a useful tool in our arsenal for achieving the major goals of our event and create experiences. In this session you’ll have an opportunity to develop goals and examine how a strong social media strategy can impact the stakeholder experience at your event. We’ll also discuss how to demonstrate ROI to those who matter. 

Learning Objectives

1. Discover what a strong social media strategy for your events looks like.
2. Develop social media goals that you can achieve beyond vanity metrics.
3. Learn how to prove social media ROI to the stakeholders in your organization.

This program has been submitted to the Events Industry Council for CMP Preferred Provider review and approval.

The use of the CMP Preferred Provider Pre-Check logo is not an endorsement by the Events Industry Council of the quality of the session. This logo means that this session has met the criteria to be pre-approved for CMP certification credit. – CMP-IS Domain: G: Meeting or Event Design, 1 CE

Our Speakers: 

Alex Plaxen Little Bird Told Media Alex Plaxen is President and Founder of Little Bird Told Media, a consulting firm for strategic digital communication and engagement for events. He graduated with a Master’s in Tourism Administration with a focus on event and meeting management from George Washington University. Alex is actively involved in leadership roles in the meetings and events industry, currently as an ambassador for Meetings Mean Business. In addition to his industry work, Alex has been honored locally and internationally as an emerging leader in the events industry, recognized as one of Meetings & Conventions magazine’s Rising Stars of 2019, the recipient of Meeting Professionals International’s RISE Award for Young Professional Achievement in 2018, named to the inaugural BizBash Top 500 People in Events in 2018 and the Top 1000 in 2019, Meetings Today magazine’s 2018 Meetings Trendsetters, Connect Association 40 under 40 in 2017 and Professional Convention Management Association 20 in their Twenties Class of 2016. Find Alex on Twitter and Instagram @aplaxen.

Sponsors

MPI Rocky Mountain Chapter is a CMP Preferred Provider. The use of the CMP Preferred Provider Pre-Check logo is not an endorsement by the Event Industry Council of the quality of the session. This logo means that this session has met the criteria to be pre-approved for CMP certification credit. – CMP-IS Domain TBD This events attendance roster will be uploaded to the EIC for CE credits tracking (if applicable).If you do not have a EIC account, you can create one atwww.eventscouncil.org In order for these records to be accepted by EIC, the email used for registration MUST match (case sensitive) the email provided to the EIC for your account.

We are excited to announce that our April Educational Program will go on as scheduled on April 16th, from 12:15-1:30 PM. For the first time ever, the program will be presented virtually for everyone via Zoom. We want to make sure all of our members are able to attend during these uncertain times and so the registration fee has been waived for this event. Registration is required.

Thursday, April 16, 2020
12:15pm – 1:30pm

Improve Your Meeting Attendee’s Experience with Networking Technology
In 2020, our attendees expect to see social media campaigns before, during, and after our events. But beyond ticket sales and general marketing, what are you really trying to accomplish by using social media? Developing a social media strategy isn’t free. It requires time, money, and resources to be successful. It’s time to stop thinking of it as an afterthought and start considering it a useful tool in our arsenal for achieving the major goals of our event and create experiences. In this session you’ll have an opportunity to develop goals and examine how a strong social media strategy can impact the stakeholder experience at your event. We’ll also discuss how to demonstrate ROI to those who matter. 

Learning Objectives

1. Discover what a strong social media strategy for your events looks like.
2. Develop social media goals that you can achieve beyond vanity metrics.
3. Learn how to prove social media ROI to the stakeholders in your organization.

This program has been submitted to the Events Industry Council for CMP Preferred Provider review and approval.

The use of the CMP Preferred Provider Pre-Check logo is not an endorsement by the Events Industry Council of the quality of the session. This logo means that this session has met the criteria to be pre-approved for CMP certification credit. – CMP-IS Domain: G: Meeting or Event Design, 1 CE

Our Speakers: 

Alex Plaxen Little Bird Told Media Alex Plaxen is President and Founder of Little Bird Told Media, a consulting firm for strategic digital communication and engagement for events. He graduated with a Master’s in Tourism Administration with a focus on event and meeting management from George Washington University. Alex is actively involved in leadership roles in the meetings and events industry, currently as an ambassador for Meetings Mean Business. In addition to his industry work, Alex has been honored locally and internationally as an emerging leader in the events industry, recognized as one of Meetings & Conventions magazine’s Rising Stars of 2019, the recipient of Meeting Professionals International’s RISE Award for Young Professional Achievement in 2018, named to the inaugural BizBash Top 500 People in Events in 2018 and the Top 1000 in 2019, Meetings Today magazine’s 2018 Meetings Trendsetters, Connect Association 40 under 40 in 2017 and Professional Convention Management Association 20 in their Twenties Class of 2016. Find Alex on Twitter and Instagram @aplaxen.

Sponsors

MPI Rocky Mountain Chapter is a CMP Preferred Provider. The use of the CMP Preferred Provider Pre-Check logo is not an endorsement by the Event Industry Council of the quality of the session. This logo means that this session has met the criteria to be pre-approved for CMP certification credit. – CMP-IS Domain TBD This events attendance roster will be uploaded to the EIC for CE credits tracking (if applicable).If you do not have a EIC account, you can create one atwww.eventscouncil.org In order for these records to be accepted by EIC, the email used for registration MUST match (case sensitive) the email provided to the EIC for your account.