Learn more about this session directly from Scott!

Speaker - Scott Davis, Mediasite Events by Sonic Foundry

Dollars are being spent on events!  Lots and lots of dollars.  Attendees are paying for access to valuable information to be more successful, to enrich their lives, and to increase their education.  Clients are paying to create opportunity and experience for attendees.  Don't let a roll of the dice dictate ROI for the attendee or the client. 

The lights will go down and the doors will be locked, but what do you have left from your event? In a world where every dollar is accounted for, and analytics is a key measurement of success, how can you provide the highest return on investment for every event? How can you take the ROI of any event to the next level?

One logical answer is to extend the reach and life of the event. The challenge, of course, How do you extend the reach and life of an event?

Learning Outcomes: In this session, learn from a veteran content capture professional - and Account Executive in the events world - how you can use event content in marketing, membership/client retention and reactivation, gaining new members/clients, provide an additional revenue stream, and much more. Learn to increase ROI in short and long term measurements through video and content capture.

Scott Davis Bio

Scott Davis brings 20+ years of communications, marketing, training, sales, and customer relations knowledge to his role guiding organizations toward successful video and content capture management initiatives. With extensive knowledge of the world of event capture and video management, Scott helps organizations get the most out of their investments.  The passion Scott has for the events industry can be felt through his webinars, conference sessions, and daily interaction with events professionals.   

The California native holds a degree in Communications and Public Relations from Utah State University. He and his wife, Lori, live in Madison, Wisconsin with their four kids.  He enjoys golf, “old man” basketball, and family road trips.  Scott volunteers as a mentor to hundreds of youth in southwest Wisconsin through speaking and teaching engagements, and uses his unique communication skills to relate to youth and their families. 

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