For years, we’ve been talking about hybrid events. The concept of holding an in-person event while also streaming to online audiences is an attractive option to extend event reach and increase overall registration. The technology is out there, but the hybrid concept seemed to be out of reach for many events, that is until the events industry faced the COVID-19 pandemic. Planners and attendees have been challenged to revisit the way meetings and events are conducted, and for many, events going hybrid is an important option to consider.
We just wrapped up a successful hybrid event with none other than a group of educators whose industry experienced a shift to 100 percent virtual learning overnight. The group was ready for an in-person gathering as much as the rest of us but, luckily, hybrid was a great solution for this group that wanted to offer options for its attendees.
Jeanne Deimund, the Associate Executive Director with Wisconsin Association of School Business Officials (WASBO), has been planning conferences for years but had never planned a hybrid event before. In fact, this was the first time she planned a virtual event!
From a seasoned planner who recently hosted her first hybrid event, here are her tips:
Throughout the event, everyone wore a mask during education sessions and respected physical distancing. Onsite attendees felt safe and the two-thirds of attendees who attended virtually felt included and appreciated the opportunity to participate at their own comfort level. Jeanne is already working with the Kalahari team to plan her next event where she will incorporate a virtual presenter.
While her attendees were in session – physically and virtually – making decisions on the outlook for K-12 education this fall, Jeanne set an example of how we can all get back to in-person in a safe way.
For more insights from the Kalahari Resorts & Conventions’ team check out https://www.kalaharimeetingsblog.com.
About the Author: Kyra Popp is the Assistant Corporate Director of Sales for Kalahari Resorts & Conventions(link to www.kalaharimeetings.com if possible), a MPI-WI Board member and 20 year hospitality expert.
Order by
Newest on top Oldest on top