Agenda

10:30 - 11:00 AM - Registration & Networking

11:00 - 11:45 AM - MI Industry Update - Kelly Wolgamott, Director of Marketing, MI Economic Development Corporation

11:45 AM - 12:30 PM - Lunch

12:30 - 2:30 PM - Under-Performing Education Programs: Seeking Out Hidden Pain Points - Aaron Wolowiec, MSA, CAE, CMP, CTA, CTF, Event Garde

Pure Michigan – Continuing the Momentum as An Industry Leader in The Tourism Sector and Continued Growth of The Pure Michigan Campaign

Exploring the campaign initiatives and opportunities for the industry to engage with the campaign.

Kelly Wolgamott

Kelly Wolgamott Is the DirectoR of Marketing for Travel Michigan at The Michigan Economic Development Corporation Where She Manages the Strategic Marketing and Brand Efforts for The Award-Winning Pure Michigan Campaign.

Prior to Joining Medc, Kelly Managed Marketing Campaigns in The Financial and Automotive Industries. Working at The World’s Third Largest Advertising Agency, Leo Burnett Worldwide, She Spearheaded Creative Campaigns for General Motors in The U.S. and Internationally. Kelly Is a Graduate of Northwood University. 

Under-Performing Education Programs: Seeking out Hidden Pain Points

As Education providers, we routinely inherit programs with unclear or undefined outcomes; we operate in an increasingly competitive professional development environment with fewer resources and budget-strapped attendees; and we consistently grapple with unrealistic revenue and attendance targets while forgetting to sunset programs that are past their prime.  

During this session, we'll identify the hidden pain points most likely to result in an under-performing education program.  We'll then leverage an innovative framework for knowledge sharing, known as The Solution Room, to provide each participant with a brief but powerful consulting session on a personalized pain point of their choosing. 

Participants can expect to walk away with a variety of ideas and resources that can be immediately applied to their unique challenges, resulting in a stronger brand, an elevated reputation and more loyal participating. Come prepared to actively participate!

Aaron Wolowiec

Aaron Wolowiec Is a Learning Strategist and Meetings Coach for Leading Trade Associations and Individual Membership Societies Across the United Stated.  Committed to The Latest Research and Trends on Learning, International Networking Environments and Meaningful Transfer Exercises, He Launched Event Garde in 2011, a Professional Development Consultancy.

Aaron Earned a Master's Degree in Administration from Central Michigan University (cmu).  He Also Holds a Number of Certifications, Including His Cae and Cmp.  an Active Member of The American Society of Association Executives (asae), Aaron Is the Past Chairman of Both the Professional Development Section Council (pdsc) and The Young Association Executives Committee (yaec), and A 2009-2011 Diversity Executive Leadership Program (delp) Scholar.

Currently, He Serves the Michigan Society of Association Executives (mase) as A Top-Rated Academy of Association Management Faculty Member on Professional Development and as the lead CMP Prep Course Instructional designer/facilitator.  His contributions to the meetings industry earned Aaron the Convention Industry Council's (CIC) top #CMP30 Influencer Award in 2015.  In addition, Aaron maintains the Event Garde blog and has contributed to a number of national association publications.

Lodging

East Lansing Marriott at University Place 

160.00 USD  per night

Book your group rate for MMPI Event Industry Day

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*Anyone who is not a preferred or premier level member is required to pay the non-chapter member rates for events and is limited to no more than 2 events in one fiscal year at the non-chapter member rate. 

Tickets

$60.00 Member Planne
r$80.00 after 12:15 am October 6

$60.00 Member 
$80.00 after 12:15 am October 6

$60.00 Non-Member Planne
r$80.00 after 12:15 am October 6

$60.00 Non-Member
$80.00 after 12:15 am October 6

$25.00 Student