Time |
Function |
Location |
2:30pm-4:30pm |
Board of Directors Meeting |
Salem (Marriott) |
4:00pm-7:30pm |
Registration |
Hearn Foyer (Marriott) |
5:00pm-6:00pm |
Education Session: "The Event Design Experience: How to Make a Meeting an Event" |
Hearn AB (Marriott) |
6:15pm-6:45pm |
New Member / First Timer Mixer |
Piedmont (Marriott) |
6:45pm-8:45pm |
Welcome Reception |
Winston Ballroom I (Convention Center) |
All Events Are in Benton Convention Center
Time |
Function |
Location |
7:30am-10:30am |
Registration |
Winston I Foyer |
8:00am-9:00am |
Breakfast |
Winston Ballroom I |
9:00am-10:15am |
Education Session: "Understanding the anatomy of Special Events through the 'Event Design Experience'" Part I |
Winston Ballroom I |
10:30am-10:45am |
Morning Break |
Winston I Foyer |
10:45am-11:30am |
Education Session: "Understanding the anatomy of Special Events through the 'Event Design Experience'" Part II |
Winston Ballroom I |
11:45am-12:15pm |
CMP Exam Information Session |
Twin City Boardroom |
Thursday, July 19 (5:00pm - 6:00pm)
Overview:
With many years of experience in both the corporate and social setting, Clarke Allen understands what it takes to make any event an experience. His teaching will allow attendees the ability to think about the senses and how each one can make an impact in an event. It is an ideal presentation for anyone who wants to elevate their next meeting into an experience for the attendees by creating an environment that is productive and unique.
Take Aways:
How to Make a Meeting an Event:
In this day and age we are bombarded by content, emails, and attending meetings all day long. Meeting and event planners should create context to content through environmental design, theme, and proper brand communication. We create touch points that determine a degree of engagement, producing a higher ROI, not return on investment, but as I like to call it, Retention of Information. In this presentation, we are going to learn the power of making your meeting an event by identifying the why, determining the goal with a specific set of objectives, and layering the senses to create the most insightful experiences.
The use of the CMP Preferred Provider Pre-Check logo is not an endorsement by the Events Industry Council of the quality of the session. This logo means that this session has met the criteria to be pre-approved for CMP certification credit.
Friday, July 20 (9:00am - 11:30am)
Ever wondered what it takes to design a world-class event? Understanding the nuances that make an event an experience?
Take Aways:
Clarke walks you through each critical phase to help you understand the importance of each aspect of event design & planning. Clarke explains how each element weaves together to create an EVENT DESIGN EXPERIENCE worth remembering.
The use of the CMP Preferred Provider Pre-Check logo is not an endorsement by the Events Industry Council of the quality of the session. This logo means that this session has met the criteria to be pre-approved for CMP certification credit.
Clarke was recognized early for his ability to sell an entire experience instead of merely a hotel room. Knowing little about starting a business, his strong passion and grit led him to founding a series of businesses over the last 21 years. In 2000 Clarke decided to co-locate his two companies, Charlotte Arrangements and Creatrix and decided to develop an old warehouse in the NoDa neighborhood. In 2005 after purchasing an additional 3 acres he designed and build CenterStage@NoDa. In 2013, Clarke pulled all his companies together under the flagship Clarke Allen®, an award winning, multi-million dollar company producing over 250 programs each year. His impressive reputation has attracted clients such as the Carolina Panthers, Lowe’s Home Improvement, Samaritan’s Feet International, Preston Bailey, David Tutera, Will Ferrell, the Steve Smith Family Foundation, the late Dr. Maya Angelou, and Oprah Winfrey.
Clarke is the author of The Inevitable Box: A Quest for Significance, which details his road to self awareness and enhanced emotional intelligence learned while facing the lowest moment of his life and then fighting to overcome traits that affected him personally and professionally. The goal in writing this book is to challenge readers to reach beyond boundaries of their comfort zone as it compels people to confront the fears keeping you from experiencing the destiny that is inevitable in everyone’s lives.
Clarke has been speaking to corporations, organizations and industry partners for the past 16 years sharing his proven method of personal change management and his knowledge of the event industry. His areas of interest are: leadership development, change management and methodology, people management, emotional intelligence, convention and meeting event development, creativity and design, event creation and the stakeholders.
When Clarke is not planning jaw-dropping events and unparalleled experiences, you can find him at home cooking up a gourmet meal, checking out the local breweries in Charlotte, working out, or finding his Zen in yoga class. As always, the driving force and source of inspiration behind all he does are his two sons, Carson and Cooper.
A room block is being held at the Marriott Twin City Quarter with a room rate of $129 a night. The group rate will be honored for 2 days pre and post conference based on availability! The room block has closed. Please contact Christine Irwin for questions.
If you are a meeting planner and attend the July meeting and stay at the Marriott Winston-Salem you will receive 5,000 bonus Marriott Reward points compliments of the hotel!
$85.00 Member Full Registration
$100.00 after 05:00 pm July 6
$120.00 Non-Member Full Registration
$135.00 after 05:00 pm July 6
$60.00 Member Reception Only
$75.00 after 05:00 pm July 6
$70.00 Member Education Only
$85.00 after 05:00 pm July 6
$80.00 Non-Member Reception Only
$95.00 after 05:00 pm July 6
$90.00 Non-Member Education Only
$105.00 after 05:00 pm July 6
$55.00 Student
$70.00 after 05:00 pm July 6
$75.00 Spouse / Non-Industry Guest
$90.00 after 05:00 pm July 6
$225.00 Chapter Meeting Vendor Table - Member
$275.00 Chapter Meeting Vendor Table - Non-Member