Who are you? Digital Branding & Ecosystem

Domain I: Marketing, 1 hour = 1 CEU

How would you identify your personal brand and why does it matter?  In this session you will learn about digital ecosystems and how your brand lives digitally in today’s world of technology.  What does your digital footprint say about you and how do you build your digital reputation?  We will explore case studies of personal brands and outcomes of how it can work to your advantage. 

Learning outcomes:

• Develop a strong understanding of the basics of good branding, messaging, sales strategies, and reputation management in the digital world.
• Examine your current brand and discover techniques to be authentic in the brand you want presented.
• Learn how to apply lessons learned to enhance your personal brand, manage your digital footprint, build reputation-forward digital ecosystem, and address any reputational risks.
• Learn how your online presence influences decision makers.
• Learn about one of the most cost effective ways for you to market yourself.

About our Speaker, Paul Bailey

With an award-winning track record of creating and implementing business development, sales, marketing, and brand strategies across different customer types and verticals, Paul brings 20+ years of sales, marketing and business development experience to every engagement. A collaborative senior leader holding multiple degrees from Dalhousie University, as well as several digital marketing accreditations, Paul's work has been recognized by the Canadian Advertising Association, Strategy Magazine, Shopper Innovation Awards, the Guinness Book of World Records, National Post, Automotive News, and others.

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