Dallas, TX (October 31, 2024): Meeting Professionals International (MPI), the world’s largest association for meeting and event professionals with 13,000 members and a community of nearly 160,000, proudly announces Fredericton, New Brunswick, as the host destination for the EVENT, set to take place from September 6-10, 2025. This milestone marks the first time the EVENT will be hosted outside of one of the major metropolitan hubs of Toronto, Montreal or Ottawa, reinforcing MPI’s dedication to creating a truly inclusive experience for meeting professionals across all of Canada. This expansion demonstrates MPI’s dedication to engaging its 1,000 Canadian members and broader community of over 10,000 event professionals. 

Fredericton, a city renowned for its vibrant culture, natural beauty and innovative spirit, offers an exciting new backdrop for MPI’s signature event, following an exceptionally successful edition in Ottawa in September 2024. With a satisfaction rate of 99%, an NPS score of 32, and over 300 attendees—the second-largest turnout in the EVENT’s history—Ottawa set a high bar, and Fredericton is ready to raise it. 

“Fredericton’s unique charm, rich cultural landscape and welcoming community make it the perfect next chapter for the EVENT,” shared Drew Holmgreen, Chief Experience Officer at MPI. “Expanding the EVENT beyond its previous regional focus reflects our commitment to unite and celebrate our community across all Canadian provinces. We’re eager to build on Ottawa’s success with experiences that push the boundaries of experiential learning and innovative networking, reinforcing MPI’s focus on actionable education and meaningful connections.” 

Known for shaking up the status quo, the EVENT is celebrated for introducing meeting formats and immersive educational sessions that defy convention. Attendees can look forward to dynamic programs that showcase cutting-edge trends and demonstrate how experiential learning and networking drive professional growth and industry innovation. 

Kevin Johnston, Meetings and Conventions Specialist with Fredericton Tourism, expressed his enthusiasm: “Fredericton’s blend of natural beauty and dynamic urban culture sets it apart as a destination. We’re thrilled to host the EVENT and look forward to welcoming attendees to experience our city’s unmatched hospitality, inspiring atmosphere and, as we like to say, ‘life well crafted’.” 

Registration for the EVENT 2025 will open soon. Visit mpi.org/theEVENT to register interest and keep informed with updates as MPI reveals program details, speaker line-ups and special activities.  

Media Contact 

John Pennington, MPI Social Media and Marketing Manager, communications@mpi.org