Nancy Drapeau, PRC. A 24-year market research veteran with over 18 years in the business-to-business exhibitions sector. As CEIR’s Senior Research Director, Ms. Drapeau conducts industry wide studies and reports on current trends in the exhibition industry. She holds a BA in Government from Georgetown University and a Master’s in Advanced European and International Studies from l’Institut Européen des Hautes Études Internationales. She is an AC Nielsen Burke Institute trained focus group moderator. She is a well-respected industry speaker and an active member of the Marketing Research Association (MRA) as well as a past participant of the International Association of Exhibitions and Events (IAEE) Future Trends Task Force and member of the Convention Industry Council’s (CIC) Research Committee.
Presenting on the following days:
Sunday, June 3 | 3:15 PM - 3:45 PM
MEETUP: Is Your Marketing Approach Helping or Hurting Your Attendee Growth Potential?
Tuesday, June 5 | 9:30 AM - 10:30 AM
Peak Engagement: Optimizing Your Trade Show Experience