2023-24 Featured Destinations

Virginia’s Blue Ridge is made up of the City of Roanoke at its heart and surrounding communities within an hour radius, including the City of Salem, Botetourt County, Franklin County, and Roanoke County.

The region offers a refined, authentic, Metro Mountain adventure nestled in the Blue Ridge Mountains and along the Blue Ridge Parkway - America's Favorite Drive.

It’s a premier destination for outdoor recreation and is America’s East Coast Mountain Biking Capital, while offering over 1,000 miles of trails for adventure. 

Roanoke is the largest city along the Appalachian Trail and the region is home to the Virginia Triple Crown, showcasing three of the best hiking trails in the Commonwealth - Dragon’s Tooth, McAfee Knob, and Tinker Cliffs.

You’ll find exceptional opportunities for paddling, fishing, and other water sports at spots like the Upper James River Water Trail, Roanoke River Blueway, and Smith Mountain Lake.

Virginia’s Blue Ridge also offers a wide variety of amenities, unique attractions, and a surprising diversity of cultural and culinary experiences.

It’s the perfect location to be a #Trailsetter. Which trail will you explore?

Check out the collection of craft breweries, wineries and distilleries that make up Virginia’s Blue Ridge Cheers Trail! Explore the art and history trails that introduce you to the rich creativity and heritage of the region.

Interested in learning about the origins of bluegrass and folk music? Franklin County is the gateway to The Crooked Road - Virginia’s Heritage Music Trail.

There’s a trail for everyone in Virginia’s Blue Ridge and we invite you to come be a #Trailsetter!

When planning for your next meeting or convention, select a destination that will provide your participants with a unique metro mountain experience.

The Roanoke Valley is located in the heart of Virginia's Blue Ridge Mountains, offering an exciting blend of stunning natural beauty with a variety of urban and outdoor adventures.

Interested in learning more? Reach out to Rachael Baxley, Meeting Sales & Service Manager, at (540) 342-9352.