Central Educational Luncheon

Be ready to let down your guard in this riveting, unique session! Three planners and three suppliers will face off as we settle into a candid discussion about issues selected from all participants through an anonymous poll. This will be a lively, matter-of-fact discussion with everyone participating throughout the meeting. You will leave with a new level of understanding of how we all can strive to build better relationships … it never has to feel like a “knock-out”!

TAKEAWAYS:

• Learn how planners & salespeople think and approach situations differently
• Learn how planners prefer to be approached and marketed to, and how they make buying decisions
• Learn how salespeople judge the value of a piece of business
• Discover the biggest pet peeves of each side, and how to improve relationships

*** Supplier Bonus Session ***
Additional Session Available to Suppliers ONLY
DON’T BECOME EXTINCT! JOIN THE SALES EVOLUTION
10:00 AM - 11:00 AM
$50.00

Welcome to the era of Relationship Marketing! Consumers all over the world are evolving and changing, and American planners are particularly different than they were just a few years ago. Following the recession, planners changed how they behave, how they prefer you to connect with them, and how they make their buying decisions. The days of cold calling are over, and prospects don't respond to email or traditional advertising methods anymore. They're using technology and procurement processes more and more to lock you out of their buying process. They’re turning you into a transaction/administrative paper processor. The traditional sales role is dying. What’s a salesperson supposed to do? 

Join Shawna Suckow, CMP, Founder of SPIN, a 2,600-member association of meeting planners, as she shares the insider secrets from her best-selling new book, based on extensive buyer research. She was a million-dollar, global planner for over 20 years, and she's the only sales speaker with deep knowledge of the planner perspective. She’s spoken to salespeople on five continents to help them strategize, market better, and sell more.

This session will position you better for the immediate future, as well as prepare you for coming shifts. You’ll learn new ways to use old tools that will save you lots of time and frustration. 

PARTICIPANT OUTCOMES:

• Discover new tools and actionable strategies that will help you prospect better, sell easier, get more referrals, and ultimately drive more revenue in 2019 and beyond!
• Learn from Shawna’s latest buyer research: what types of marketing actually work today to get their attention, build credibility, and establish trust (it's not what you think!).
• Discover the six things that will keep you relevant well into the future (when 80% of traditional salespeople will go extinct!).

When

Wednesday, August 15, 2018
Supplier Bonus Session
10:00 AM - 11:00 AM 

Planner/Supplier RUMBLE!©
11:00 AM - 1:00 PM 

Where

Marathon Music Works 
1402 Clinton Street, West Club, Nashville, Tennessee 37203

Fees

Event Registration

MPI Member

$40.00 if registered by August 8, 2018
$50.00 if registered after August 8, 2018

Non-MPI Member

$50.00 if registered by August 8,2018
$65.00 if registered after August 8, 2018

Student

$15.00

Supplier Bonus Session

$50.00

Registration Deadline

Monday, August 13, 2018 Midnight

Thank you to our sponsors