Article by Rich Luna | Sep 11, 2019
The EMEC, Meeting Professional International’s signature education event in Europe, will be held in Brighton, England, in 2021, MPI announced Wednesday.
VisitBrighton, the official tourism organization for the city of Brighton & Hove, and the IMEX Group, MPI’s key strategic partner, submitted a joint bid to host MPI’s European gathering devoted to education, networking and business exchanges.
The event will be held at the Hilton Brighton Metropole, said Julie Gallagher, head of sales, partnership and marketing for VisitBrighton. This will be the second time EMEC has been in the UK as the event took place in London in 2008.
“We’re a city buzzing with history, culture, vibrancy and a desire to do things differently so we can guarantee we’ll deliver a program that will engage and inspire delegates,” she said. “The UK is a great place to hold business events, so it’s important to the meetings industry community to bring the event to England.”
Business events bring in considerable economic and social benefits to the UK, with business visitors making up almost a quarter of all international visits in 2018—amounting to 8.4 million visits—with delegates spending $5.5 billion while here. Almost half of those who come on business return as leisure visitors at a later date, often bringing family and friends along with them, “so it’s critical for England to host the signature European MPI event, which will demonstrate why it’s great to host events in England.” said Gallagher
The next EMEC will be Feb. 9-11, 2020, in Sevilla, Spain, before moving to England the following year.
For the full article:
https://www.mpiweb.org/blog/article/the-european-meetings-and-events-conference-is-heading-to-england
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