How to Leverage Storytelling in Your Business Development Process

Presented by Ann Marie Houghtailing

 

Once upon a time...

 

The talented Ann Marie Houghtailing and MPISD have come together to host a wonderful program for San Diego hospitality professionals to help develop our ability to hold someone’s attention and create trust; this is accomplished through narrative recognition that will enhance all of our business development processes. 

 

And they all developed happily ever after!

 

Learning Objectives:

~ Understand why our brains love storytelling

~ How to evaluate current processes to increase narrative impact

~ The importance of threading narrative and questions throughout the consultation process

~ How to use presentations and consultations to influence your audience

~ How to make your presentations and consultations memorable

~ How to increase conversion rates through narrative imprinting