MPI NF November Educational Luncheon
We look forward to welcoming you to our November Luncheon!
Regional Watch Parties will also be available.
If you would like to participate with a group of peers from your region, regional watch parties will be held in Gainesville, Daytona Beach, South Walton/Destin, & Panama City Beach! If you are interested, register now and select your participating location.
Topic
Marketing in a Post-Pandemic Society
Program Description
In today’s fragmented and noisy digital ecosystem, more people appreciate the value of authentic marketing and an engaged community than the number of likes on a post or what their favorite brand has on sale. But in a post-pandemic society, how can brands adapt to the new age of marketing without alienating their customers or clients and losing business? How can companies remain relevant in an era whereby a TikTok influencer has more impact than a billion-dollar corporation? The answer is to be human. In this session, Carlos Gil, best-selling author of The End of Marketing, will teach you how to remain digitally relevant in a post-pandemic world where algorithms dominate, organic reach is dwindling, and consumers don’t want to be sold to; they want to be engaged.
After this session, you’ll be able to:
- Apply framework to help you reclaim organic engagement in today’s noisy, algorithm-driven ecosystem
- Develop industry-leading strategies for engaging customers as a “”marketing savage””
- Create content that converts without going for the sale right away
- Know how to use TikTok effectively to build community and brand awareness
- Implement best practices from notable organizations, including Wendy’s and others
Speaker
Carlos Gil
Carlos Gil is the author of The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI, an international keynote speaker and award-winning digital storyteller with over a decade of experience leading social media strategy for global brands, including LinkedIn, Winn-Dixie, Save-A-Lot and BMC Software.
A first-generation Latino, Gil’s work has been featured by CNNMoney, Harvard Business Review, Mashable and Social Media Examiner, and dozens of trade publications. Presently, Gil is the CEO and founder of Gil Media Co., a full-service digital marketing firm that works with Fortune 500 clients.
Pricing
Member: $40
Non-member: $65
Virtual Member: $25
Virtual Non-member: $35
Please note: Registration and payment will be required in advance.
Day-of payments and walk-ins will not be accepted on-site.
A $10 late fee will be applied for any registrations received after November 3, 2022.
Sheraton Jacksonville Hotel
10605 Deerwood Park Blvd, Jacksonville, FL 32256
Transform any stay in Jacksonville, Florida. A relaxing getaway at Sheraton Jacksonville Hotel offers elevated experiences and an ideal location near many of northeast Florida's most notable destinations. Enjoy easy access to St. Johns Town Center, TIAA Bank Field and Jacksonville Beach. Try dynamic meals at Bold City Grill, our on-site restaurant open for breakfast, lunch and dinner. Active travelers stay in shape with a dip in our heated, indoor pool or full workouts at our newly renovated 24-hour fitness center. Host your next social or corporate gathering in one of our five versatile event rooms, equipped with thoughtful décor, AV equipment and high-speed Wi-Fi. For moments to yourself, retire to your spacious room or suite, complete with perks such as free Wi-Fi, mini-refrigerators, smart TVs and room service. Whether for business or leisure, Sheraton Jacksonville Hotel provides a refined experience you won't soon forget.
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