MPI MN Profiles Supplier Elaiza Shepherd

MPI MN Profiles Supplier Elaiza Shepherd, The 180 Group, Inc. director of Business Development, Sales & Marketing.

Tell us about your business and your current job.

As the director of Business Development, Sales, and Marketing, I oversee all marketing and sales efforts. I collaborate with my team to ensure our clients’ visions are met with integrity and flawless results. 

The 180 Group is a full-service production company that specializes in virtual, in-person, and hybrid events. We pride ourselves on creating captivating human experiences that your attendee will treasure.

What do you hope to gain from your MPI Membership?

I hope to build impactful relationships with members while educating myself on new industry insights.  

If there was only one thing a potential customer could remember about your company, what would that be?

We love what we do and it shows. Every member of The 180 Group has a passion for the meeting and event industry and that shows our work.

What one piece of advice would you give to a new supplier joining the MPI network?

Take the time to learn, and don’t be afraid to reach out for assistance. This opportunity to be a part of a community is only as valuable as you make it. 

What has been the best piece of advice you have been given, and how has it made a difference in your life - personally or professionally?

Don’t limit yourself. 

As a woman, it’s easy to feel guilty. Guilty about the amount of time I work, the amount of family time I allocate, or even household errands. I learned at a young age not to limit myself on my desires. I am raising two beautiful girls and I want them both to know - If mommy can do it, they can do it.

What are some of your favorite pastime activities?

I love golfing, but only the front 9. BIG Duke basketball fan and playing a good game of charades.