KBC September Meeting - The Power of Your Personal Brand

On Wednesday, September 22, we will gather together to learn about The Power of Your Personal Brand at Waterfront Botanical Gardens in Louisville.  We are delighted to welcome Gathan Borden, Vice President of Marketing for VisitLex as our speaker. In this role, he oversees the advertising, branding, marketing, public relations, social media, visitor services and web strategies for the city of Lexington as it relates to travel and tourism.

During the past year, dealing with the pandemic, societal unrest and unprecedented unemployment levels for the hospitality and tourism industry, we all were forced to take a step back and evaluate our careers and our lives. For some people, it led to more community and industry involvement or career changes, and for others, it led to redefining themselves and setting new goals. No matter what path we’ve chosen, our personal brand serves as our compass to how we approach changes in our personal and professional lives. In this session, we’ll talk about our personal brands and how to build or re-build them, and then discuss how we can use social media and other digital platforms to reinforce our personal brands.

Learning Objectives:
 
1. Learn the power of your visible brand. 

2. Discover essentials and steps to build your personal brand. 

3. Learn what steps to avoid when building your brand.
 
1 Clock Hour/Domain I: Marketing (EIC approved)

Event Agenda:
11:30 am - Registration and Mix & Mingle, Graeser Family Education Center
12:00 pm - Welcome
12:15 pm - Lunch
1:00 pm - “The Power of Your Personal Brand” Presentation & Workshop             
2:00 pm - Program Concludes
2:00 pm - We encourage you to enjoy touring the Waterfront Botanical Gardens after the meeting!

With groundbreaking in late 2017 for Phase 1 Master Plan construction, Waterfront Botanical Gardens opened to the public in October 2019. The initial phase featured the Graeser Family Education Center surrounded by the Mary Lee Duthie Garden, Helen Harrigan Garden, Beargrass Creek Pathway with three water features. Currently there is no fee for admission to the Gardens as construction on the 23-acre site continues. Once a residential neighborhood (the Point), the floods of 1937 and 1945 led the City of Louisville to change it to a debris and garbage site. Closed in 1973 and capped with soil in 1981, this former Ohio Street Dump rises about 30 feet above the Ohio River and Beargrass Creek floodplain. For three decades, the capped dump slowly saw meadow grasses, wildflowers and native and invasive shrubs and trees reclaim the land to an unkempt urban green space. Today, the non-profit fundraises to complete all three phases, including a future visitor center and conservatory.