Kevin Ferguson, Vice President of External Affairs of New Orleans & Company, will discuss how we as planners and suppliers can work with them. 

A light breakfast and refreshments will be served.

8:30am - Registration & Networking
9:00am - Welcome & Announcements
9:05am - Speaker Kevin Ferguson
9:45am - Q & A
10:30am - End

Learning Objectives:
When working with a Destination Management Organization (DMO), it's essential to align your efforts with the goals and objectives of the organization to contribute effectively to the overall success of destination management. Here are some common objectives for individuals or teams working with a DMO:

1. Promotion of the Destination:
   · Increase awareness of the destination through targeted marketing and promotional campaigns.
   · Showcase unique attractions, events, and experiences to attract visitors.
2. Visitor Experience Enhancement:
   · Collaborate with local businesses to improve the overall visitor experience.
   · Implement strategies to enhance visitor satisfaction and encourage repeat visits.
3. Partnership Development:
   · Foster relationships with local businesses, tourism operators, and community stakeholders.
   · Develop partnerships to create synergies and enhance the destination's offerings.
4. Event Management:
   · Plan and execute events that attract visitors and showcase the destination's culture, heritage, and activities.
   · Coordinate with event organizers and local authorities to ensure successful and safe events.