Hospitality and Events Trends as 2024 Draws to a Close

Hospitality and Events Trends as 2024 Draws to a Close

By MPI Calgary

As we approach the end of 2024, the global events and hospitality industries are alive with dynamic developments, major conferences, and key industry recognitions. This period is marked by significant advancements that reflect the industry’s adaptability, with a strong focus on technology integration, sustainability, and providing personalized guest experiences.

Industry Developments in Hospitality and Events

A growing commitment to sustainability is shaping the hospitality and events landscape. Many hotels and venues are implementing eco-friendly practices, from reducing water waste to offering carbon offset programs, catering to the preferences of eco-conscious travelers. Another notable trend is the personalization of travel experiences, with hotels creating unique, curated activities that highlight local culture and immersive experiences.

The integration of technology has also surged, with digital transformation and automation streamlining booking processes and addressing ongoing labor shortages. Automated systems now support everything from guest preferences to bookings, freeing staff to focus on delivering more personalized services. Additionally, wellness travel is on the rise, with properties offering holistic programs that promote relaxation and rejuvenation, catering to health-conscious travelers seeking more balanced and meaningful experiences.

Major Conferences and Awards

The end of the year brings key events and awards that celebrate innovation and excellence within the industry:

  • Event Technology Awards: Taking place in London, this event honors the best in event technology, spotlighting solutions that have transformed how events are planned, managed, and executed.
  • GBTA + VDR Conference 2024: Europe’s largest gathering for business travel and meetings professionals will be held in Copenhagen, focusing on the latest trends in business travel management and offering extensive networking opportunities.
  • Eventex Awards: Recognizing creativity and impact, the Eventex Awards celebrate outstanding achievements in event planning and execution, further inspiring innovation across the industry.

Upcoming Opportunities for Event Professionals

Looking ahead, the GO WEST 25 conference, set for February 2-4, 2025, in Edmonton, Alberta, will be Canada’s largest event industry conference. This event will bring together professionals from across the nation for insightful sessions, networking, and an experiential tradeshow that highlights the latest industry trends and tools.

For event planners interested in enhancing their network and knowledge, Connect Conference by BizBash in 2025 offers a hosted buyer opportunity. Reach out to us for more details and stay tuned for this valuable opportunity.

These gatherings and developments underscore the continuous evolution of the events and hospitality industries, spotlighting their commitment to providing memorable, responsible, and innovative experiences for clients and guests worldwide. As we close out the year, industry professionals are equipped with new insights, enhanced tools, and inspiring ideas to drive success in 2025 and beyond.


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