MPI 360: New – Hot - Now is the event of the year! Join MPI CRV for a full day of top-tier education, meetings with industry suppliers, and networking with your industry peers. This is not an event you want to miss!
MEET YOUR SPEAKERS
SESSION 1: Event Marketing Essentials
Drew Holmgreen
Senior Director of Marketing and Communications, MPI Global
As the Senior Director of Marketing and Communications at Meeting Professionals International, Drew uses his nearly 20 years of strategic leadership and conceptual thinking to reinforce that “when we meet, we change the world”.
With a B.A. in Advertising from the University of Texas at Austin, Drew started his career at McCann- Erickson and followed a path that took him to Proof Advertising, TM Advertising and, most recently, Belmont Icehouse, where he grew a small boutique agency into a highly recognized creative powerhouse.
His experience includes development and implementation of marketing strategies for some of the world’s most-reputable brands ranging from 7-Eleven to Mattress Firm, Bell Helicopter and Texas A&M. Much of his career has been spent driving ground-breaking and record-setting efforts within the hospitality space on clients like Texas Tourism, Austin CVB, Hilton, La Quinta and Radisson. Along the way, Drew has helped rack up success stories for every client he’s worked with and global awards in every medium (from television to print, digital, experiential and beyond).
Event Marketing Essentials
Live events are uniquely positioned to cultivate trust, business exchange, and learning through face-to-face interactions. They also illuminate customer buying signals but are often missed due to lack of data and impactful event marketing strategies. MPI has convened some of the best event marketing experts in the business to deliver unparalleled education that will prepare you to design and execute measurable outcomes associated with your event marketing efforts. This short course was designed based on content curated from MPI’s Event Marketing Certificate Program.
SESSION 2: Connecting The Dots: What Does All The Disruption Mean From A Strategic View
Michael Dominguez
Vice President and Chief Sales Officer, MGM Resorts International
Michael Dominguez is our Chief Sales Officer and joined MGM Resorts in June 2012 after an impressive hotel career of over 30 years. Michael has worked with numerous hotel companies including Hyatt Hotels, Starwood Hotels, Marcus Hotels and was with Loews Hotels & Resorts prior to joining MGM Resorts.
Michael is actively involved in leadership roles in the Meetings and Events Industry and serves in a number of roles that support advocacy and growth of the meetings & events industry.
Michael’s leadership involvement includes board positions as:
Michael has been recognized for his leadership in the industry and other numerous honors including:
From disruption of technological forces that are changing the way we work and play to changes in Washington which will take time to understand its full impact, it is important to understand the context of what is taking place in our world today. The speed of change is a force that we will all wrestle with over the next decade.
As the economic environment and hotel structure continue to change at a rapid pace, it is important to understand the current outlook, economic concerns and forecasts that will dictate behavior in all business environments. The impacts of global political and economic instability still exist although the global economy is growing together for the first time in modern history
Our world has become much more complex with a variety of issues from, cyber security, meetings advocacy, behavioral changes and Health & Wellness leading the charge. In this dynamic session, industry veteran Michael Dominguez shares the latest trends in the hotel industry and how they affect your meetings and incentives.
Gain a better understanding of the economic environment, how structural changes will have an impact in 2019 and beyond, identify ways to optimize your ability to maneuver through this quickly changing environment. We will also explore the internal and external forces that will continue to pressure meeting design, content dissemination and the need to understand we no longer have attendees, but rather participants in meetings.
MPI CRV is a CMP Preferred Provider. We have submitted the April 30th Education sessions to the EIC for review. Session 1 has been approved for 1.5 hours of continuing education. If approved, the session 2 will be worth 1.5 hours of continuing education (CE) credits for the Certified Meeting Professional credential.
Why Planners Should Attend:
Close out the 2018-19 year of MPI CRV educational content with the biggest names in our industry! Michael Dominguez, Senior Vice President and Chief Sales Officer for MGM Resorts International, will join us to discuss Industry Trends. Take your meetings and events to the next level by incorporating tips, tricks, and elements that Mike Dominguez will share with us.
Take the time to meet with industry suppliers during our trade show and learn about new companies, venues, speakers, etc. This is the time for them to put their best foot forward for you. When you visit a designated number of suppliers during the trade show, you will be entered into the raffle to win items provided by the suppliers that you have just met with! Winners will be selected at the networking reception and, just a head’s up, you must be present to win.
Why Suppliers Should Attend:
Partner with MPI CRV for 3 hours of education to learn this year’s industry trends and showcase your company at the trade show. The trade show will be sandwiched between two heavy-hitting education sessions which will highlight industry trends. Stay on top of the game as a supplier in our industry and strengthen your relationships with local planner partners.
This year, we will provide planners with an opportunity to visit with you for an hour following the first education session. In that hour, they will receive a passport which will encourage them to visit a designated number of tables.
In turn, they will be entered into the trade show raffle for prizes to be provided by you. Bring your best experiences and items to this raffle! Planners in the Connecticut River Valley area are responsible for planning meetings and events throughout the United States, Puerto Rico, and over 15 other countries with a variety of meeting sizes. These planners are spending approximately $30 million dollars a year on their meetings and events. Now is the time to get in front of these planners to showcase your organization.
Suppliers
Supplier registration to include one (1) supplier attendee, table size – based on level chosen, educational content, lunch and networking reception. All suppliers must include a donation for the trade show raffle.
Sessions will be held in two locations:
200 Columbus Blvd. 100 Columbus Blvd.
Hartford, CT 06103 Hartford, CT 06103
Connecticut Convention Center Defying Expectations...
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