During 2020, many event teams went through a rapid reinvention. How did organizations adapt – by reskilling their team or hiring new people? We will hear from some of the biggest multinationals in the thick of the changes who explain the transformation required and how they did it. 2020 has changed the required skills of an event planner for the foreseeable future, but maybe forever?
1. Event professionals
2. Head of events
3. Marketing managers and directors responsible for event operations
4. PCOs and event agencies interested to learn about the transformation of event operations