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INFLUENCER MARKETING MASTERCLASS
ABOUT THIS MASTERCLASS
Suppliers, event planners, conference organizers… we are all looking for ways to stand out from crowd. To promote your venue, destination or event within your desired target audience, is a huge challenge! How do you reach your desired target audience today? B2B Influencer marketing could be an option, but how does it work? B2B influencer marketing is a fantastic, creative way with many options to share your story. During our workshops we share the right tools, strategic insights and lessons learned/knowledge about the world of B2B influencer marketing and how to reach your goals. This workshop is created to give you the right insights, the full support that you need to start to start with creating your upcoming campaigns.
MAIN TAKE AWAYS
- What a campaign looks like
- Rules to create a successful campaign
- How to select the right influencer
- How influencer marketing contributes to your goals
- Examples of case studies
- Which activities an influencer can improve
- Additional tips to start your own campaign
Mariska Kesteloo, Founder, Word of MICE
Mariska Kesteloo, Founder of the Word of MICE established the company in 2017. She was frustrated and could not understand why this huge sector was still organizing fam trips in an old-fashioned way, without measuring the impact or ROI (Return on Investement) and not using the potential and of social media. By working as freelancer for many years in the sector herself, she found it hard to get the assignments she wanted. Mariska decided to combine the two needs of the two groups in a platform called : Word of MICE.
Mariska is besides a public speaker, the President of MPI (Meeting Professionals International) in Belgium. Meeting Professionals International (MPI) is the largest meeting and event industry association worldwide. MPI provides innovative and relevant education, networking opportunities and business exchanges, and acts as a prominent voice for the promotion and growth of the industry. MPI has a global community of 60,000 meeting and event professionals including more than 17,000 engaged members worldwide.