MPI AZ Fall Education Program
November 10, 2022
3:00 PM-6:00 PM
Marriott Phoenix Resort Tempe at The Buttes
2000 W. Westcourt Way
Tempe, AZ 85282

"HOW TO MARKET TO, SELL TO, AND SERVE PEOPLE NOT LIKE YOU"

presented by Kelly McDonald, CEO of Kelly McDonald Marketing

If you could grow your business simply by marketing to your existing customers and raking in more referrals, making money would be a cakewalk. But to generate new revenue, you have to win over the customers and prospects you're not getting, but could be. Now, more than ever, it's important to reach new prospects in different ways to grow your business. You know how important it is to form a connection with your customers and prospects in order to close the sale. But how do you form a connection with someone who is completely different from you? Whether it's gender, age, lifestage, background, or even communication preferences, you need to be able to break through barriers to connect in a meaningful way, build trust and differentiate yourself from your competition.

People spend money on what they care about. Show your customers and prospects how you fit into what they need and what they value, and they'll show you the money. By recognizing people's differences and tailoring your message and marketing efforts to reflect their values, you‘ll get the business.

This session will show how marketing to people's values is the way to greater sales profits and customer loyalty. This engaging and interactive session will show you how to create a deep, values-based connection between you and your clients and prospects.

You will learn:

• Five low-cost/no cost things you can do right now to grow your business with new customers and increase customer satisfaction and retention
• The do's and don'ts of marketing to different customer segments and their values
• How to recover from a mistake that smooths things over EVERY TIME

Understanding your customers' values is how you will reach new customers' hearts, minds, and, ultimately, their wallets.

Complimentary Self-Parking and Valet Parking Available at The Buttes (gratuities appreciated).

PLEASE NOTE: This is a hybrid meeting. Guests may attend in person, virtually OR participate in the Tucson Watch Party. All options are available during the registration process.

REGISTER NOW!