Understanding the role that meetings play for organizations is an integral industry skill-set that fuels better, more strategic meetings and events. It’s what motivates businesses to look at their meeting managers as strategic and essential players on senior leadership teams.

In this course, you will learn the process for measuring the business value of meetings. From identifying stakeholders and implementing change management systems (if necessary)to creating goals and objectives to setting measurements and reporting results.

Here are just some of skills you will gain while working through actual case studies and best practices from organizations around the globe.

Learner Outcomes:

• Learn the basics behind delivering business value through meetings and events
• Discover how to gain traction for measurement programs through stakeholder commitment
• Enhance your financial literacy
• Learn how to set goals and SMART objectives
• Learn howto create measurements that matter
• Learn how to analyze and report your results

Understanding the role that meetings play for organizations is an integral industry skill-set that fuels better, more strategic meetings and events. It’s what motivates businesses to look at their meeting managers as strategic and essential players on senior leadership teams.

In this course, you will learn the process for measuring the business value of meetings. From identifying stakeholders and implementing change management systems (if necessary)to creating goals and objectives to setting measurements and reporting results.

Here are just some of skills you will gain while working through actual case studies and best practices from organizations around the globe.

Learner Outcomes:

• Learn the basics behind delivering business value through meetings and events
• Discover how to gain traction for measurement programs through stakeholder commitment
• Enhance your financial literacy
• Learn how to set goals and SMART objectives
• Learn howto create measurements that matter
• Learn how to analyze and report your results