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Live, in-person events are projected to continue to grow at a sustainable level while the extreme seller’s market of recent years recedes, giving many a glimpse of a more evenly balanced business landscape.
This quarter saw a slight bounce in overall business projections with 72% of respondents expecting favorable conditions for the year ahead. This has remained around 70% for the past year.
Respondents are experiencing the most balanced market conditions since we began asking directly about this data point more than five years ago.
A strong majority of respondents (60%) expect budget increases of 1%-10%. However, the percentage of respondents anticipating budget increases greater than 10% is the lowest we've seen since 2021.